Odd but fitting posting for SF

I was on Craigslist and came across this job posting…

We're looking for an individual with professional office skills to join our internet sales team. You would be part of an office staff here in our SF/Soma building where each day we're processing orders, taking calls, answering emails -- all the steps in getting our gear to customers around the US and other countries. Additionally, the successful candidate will serve as an assistant to our buyer.

Position is full time (40 hours/week) and does require one weekend day per week. Full benefits available after three full months of work. While it is a very busy office and there is always a lot to do, it is a family business and not your typical corporate-style environment.

Ideal person would have a good base knowledge of S&M gear and a desire to learn even more. We carry gear for a wide range of fetishes and need employees who know their stuff.

We also have a reputation for excellent customer service and for getting orders out the door quickly. We need a person with good computer skills (especially typing), ability to multitask, who can speak comfortably on fetish topics in a professional manner, and work alongside others in a relatively small office.

Pay dependent on experience.

So, the first 2 paragraph just sounds like your average job posting. Paragraph 3 is when it got interesting and caught my attention. What do you suppose someone with a desire to learn more about S&M gear will know? My guess is that wouldn't one need to be familiar or say, experienced with S&M to be able to relate? Or no? It's also a family establishment, too. A family run S&M gear office with excellent customer service. I'm curious to know what would be the topic at Happy Hour with these folks. And also, the pay depends on the experience. That sounds pretty open ended.